ACTIVATION: LIME X CHICA BONITA
Activation:
To celebrate Lime's expansion into the Northern Beaches, Lime teamed up with local venue Chica Bonita to shout the Manly community their Taco Tuesday.
The first 200 guests enjoyed free tacos with a generous wedge of lime, while meeting the Lime team and learning more about the affordable transport option now available in the area. With Lime already proving popular for short, hilly trips between the ferry, home and the beach, the activation was a great way to introduce the service to the local community over lunch.
Strategy:
Movement Agency delivered a lo-fi community activation to introduce Lime to Northern Beaches locals in an authentic way that gave back to the community.
By partnering with a venue loved by locals, the activation encouraged awareness while giving something back to the community. The activation also created opportunities for locals to speak directly with the Lime team and share feedback with a ‘Lime feedback box’ available.
Services Provided:
Activation Ideation and Management
Partnership Management
Venue and Supplier Management
Creative Direction
Styling
Promotion
On Ground Event Execution
Media Relations and Outreach
Result:
The Lime x Chica Bonita Taco Tuesday activation introduced Lime to the Northern Beaches, with all 200 free tacos selling out in just 55 minutes. Movement Agency secured 12 pieces of media coverage across local and what's on publications.
The activation drove strong foot traffic and generated positive conversations with locals about Lime's arrival in Manly.
