EVENT: QUIPS X CABANA BAR
Situation:
Australian cocktail brand Quips partnered with Cabana Bar to launch Cabana Thursdays, a new weekly after work drinks destination in the heart of Sydney.
To introduce the partnership, Movement Agency delivered an immersive launch event that brought the playful Quips energy to life while highlighting their full cocktail range to a curated guest list of media and key opinion leaders.
Cabana Bar was transformed into a complete Quips takeover, featuring branded windows and bar areas, custom cushions, pink lighting, a disco ball and a Quips DJ booth. Guests enjoyed free flowing cocktails across all three Quips flavours, DJs, games and a branded claw machine filled with exclusive merchandise. A custom photo booth created an additional interactive moment for guests to enjoy and share throughout the evening.
Strategy:
Movement Agency developed an event experience that would generate excitement around the launch while establishing Cabana Thursdays as a new weekly destination for after work drinks in Sydney.
The creative direction was designed to feel bold, playful and instantly recognisable as Quips. Every element, from the branded signage and matchboxes to the custom cushions, lighting and merchandise, worked together to create a cohesive brand environment without losing the relaxed atmosphere of the venue.
Interactive elements were built into the guest experience to encourage organic social content and give guests more ways to engage with the brand. The claw machine, photo booth and DJ led atmosphere created natural content moments while introducing guests to the full Quips cocktail range.
The guest list was strategically curated across media, lifestyle, food and social talent, helping the launch reach an audience aligned with the Quips brand and Sydney’s after work social scene.
Services Provided:
Event strategy development
Creative concepting and ideation
Creative direction and styling
Supplier sourcing and management
Event production and execution
Guest list curation and invite outreach
Media outreach
Photography coordination
Runsheet development
On site coordination and support
Results:
The launch generated strong social engagement and high quality content from the guest list, capturing the Quips brand and the Cabana Thursdays experience in an authentic way.
The event also secured media coverage in The Daily Telegraph’s Sunday paper, extending awareness beyond the guest list and supporting the wider launch of the partnership.
By combining immersive brand styling with interactive, shareable moments, the event successfully introduced Cabana Thursdays as a new weekly destination while positioning Quips at the centre of Sydney’s after work drinks scene.
