EVENT: Billini Vacanza Summer '25 Collection Launch Party
Situation:
Billini celebrated the launch of its Vacanza Summer '25 Collection with a seaside soirée at a privately owned waterfront home in Point Piper - the perfect setting for a moment of European summer dreaming.
Guests gathered to toast the new season, immersed in a golden hour ambience with lively tunes by Ashlea Milinkovic, who curated a mix of breezy summer soundtracks throughout the afternoon. An Italian-inspired menu brought the coastal theme to life, featuring Sydney Rock Oysters, a delicious grazing spread and custom, serene ocean views. Guests arrived dressed head to toe in the new Vacanza collection to celebrate an unforgettable afternoon under the sun.
Strategy:
In collaboration with Billini, Movement Agency delivered an elevated event strategy that successfully showcased the new collection launch. Located at a privately owned waterfront home in Point Piper, the event showcases the perfect beach club vibe, which encourages guests to organically share a wide range of social content, resulting in strong user-generated content and brand amplification across key social channels.
Key Sydney-based influencers, including Natasha Oakley, Montana Cox, Dominique Elissa, Alyce Tran, Sarah Stephens, Izi Angus, Sara Mesa, Halla Madol, Georgia Caine, Jayde Heiser, Isabella Gray and the Creative Director and Founder, Susannah Khouzame, were all in attendance. Their attendance helped amplify the launch through Instagram stories, reels and feed posts showcasing key brand moments and styling details.
Services Provided:
- Event Management
- Guest List Coordination
- Media Outreach
- Stylist Agency Management
- Sourcing and Liaising With All Suppliers
- Catering Coordination
- Post Event Media Outreach
- Post Event Liaison with Guests
Results:
The launch event was a big success, generating premium content, organic posting and brand visibility. Movement Agency secured media coverage across key outlets, including The Daily Telegraph, Sydney Confidential, Daily Mail Australia WHO Magazine. Movement Agency was strategic in every detail of this event, from the selection of key opinion leaders as guests to styling elements that drove excitement and hype around the launch.
- Social media posts, comments, and mentions from guests who attended the event.
- Appearances from key guests, including Natasha Oakley, Montana Cox, Dominique Elissa, Alyce Tran, Sarah Stephens, Izi Angus, Sara Mesa, Halla Madol, Georgia Caine, Jayde Heiser, and Isabella Gray.
