EVENT: THE SCENT PARLOUR BY SUNDAE BODY AND PRICELINE
Situation:
Sundae Body and Priceline brought a little sweetness to Sydney’s beauty scene, taking over Gelatissimo in Watsons Bay for the Sundae Scent Parlour, an intimate key opinion leader experience bringing together gelato, fragrance and Sundae Body’s signature playful approach to bodycare.
The event was designed so that guests could explore and discover their Scent Stack™ in a way that felt true to the brand, creating a memorable experience that connected product trial and education with the fun of creating your own sundae.
Strategy:
Movement curated a considered guest list of Sydney’s beauty, fashion and lifestyle KOLs, bringing together guests including Olivia Dryden, Jessica Lucey, Aya Al-Chalabi, Vivian Marie Wong and Lucy Xu.
The experience was built around discovery and personalisation, giving guests the opportunity to explore Sundae Body’s full bodycare range available at Priceline, while creating combinations that felt unique to them.
Guests were invited to build their own sundaes by mixing and matching gelato flavours and toppings, before creating their own personalised Scent Stack™. Pairing the two experiences naturally allowed guests to discover the brand’s approach to Sundae’s whole bodycare routine offering, while providing a series of highly visual moments designed to encourage organic content and conversation.
The venue was styled with custom Sundae Body and Priceline signage filling the space, branded ice cream plates, cups, napkins, and phone stands to encourage guests to take content, as well as gelato-inspired product displays to bring the Sundae world together.
By bringing Sundae Body’s playful brand world into an aligned setting, the event created a memorable KOL experience that extended beyond a traditional product showcase and gave guests a genuine reason to engage with and experience the brand.
Services Provided:
Event Strategy and Management
Event Concepting
KOL Guest List Curation
KOL Outreach and Coordination
Event Production and Management
Venue and Supplier Management
Creative Direction
Styling Direction
Event Experience Development
On-Ground Event Management
Results:
The Sundae Scent Parlour brought together a highly engaged group of Sydney’s beauty, fashion and lifestyle KOLs, creating strong organic content and social visibility tagging Sundae Body and Priceline.
The personalised format encouraged guests to actively interact with the brand throughout the afternoon, with the gelato and Scent Stack™ experiences providing natural, shareable moments that brought Sundae Body’s playful approach to fragrance to life.
