EVENT: YORKSHIRE TEA MUG MAKING AT CROCKD STUDIO
Situation:
Yorkshire Tea hosted an intimate afternoon at Crockd Studio in Bondi, inviting media and key opinion leaders to handcraft their own ceramic mug while enjoying plenty of Yorkshire Tea and bites.
The studio was transformed into a cosy Yorkshire Tea setting with tea bag sculptures, florals, engraved tea tins and personalised gift bags for guests to take home.
Strategy:
A good cup of tea deserves a good mug, so instead of simply serving guests a brew, we invited them to make their own.
The pottery workshop gave guests time to get creative, connect with the brand and enjoy Yorkshire Tea in a relaxed setting that felt more like a good afternoon out than a traditional brand event. By inviting guests to make their own, we turned an everyday cup of tea into something personal and memorable.
From the styling to the personalised gifting, each element was designed to keep the experience true to Yorkshire Tea. The pottery workshop also created strong opportunities for organic social content and gave everyone a hands on way to experience the brand.
Services Provided:
Event Strategy Development
Creative Concepting and Ideation
Creative Direction On Styling
Supplier Liaison and Sourcing Suppliers
Supplier Management and Execution
Photographer and Videographer Coordination
Guest List and Invite Outreach
Runsheet Development
On-Site Coordination and Support
Result:
The event secured coverage in The Sunday Telegraph, which has an estimated readership of 730,000 people per edition. Guests also shared positive feedback and left with an engraved tea tin, personalised gifting and, once fired, a new favourite mug for their next Yorkshire Tea.
