Event: Goodness Kitchen Soft Launches New Fruit Mixes

Dec 4

Situation:

Bringing honestly good frozen fruit year round, Goodness Kitchen celebrated the soft launch of its Fruit Mixes, three benefit-led blends packed with quality, nutrient-rich frozen fruit ready to blend, bowl or snack. The launch brought together Key Opinion Leaders, offering an uplifting pilates class followed by a smoothie tasting experience.

Strategy:

In collaboration with Goodness Kitchen, our strategy was to create a quick and engaging experience where guests would enjoy a session that made them feel good, inside and out. Split across three sessions within the day, the pilates class allowed for maximum guests to attend, followed by an exclusive opportunity to be the first to try the new Fruit Mixes in smoothie form. To align with the wellness pillar of the brand, we created and managed a guest list of fitness and health Key Opinion Leaders. Branded touchpoints included decals, a Goodness Kitchen wrapped smoothie cart with branded cups, custom gift bags, water bottles and pilates socks, Goodness Kitchen designed sticker sheets, embroidered caps and personalised affirmation cards, to drive visibility in social mentions and coverage.

Each guest got to take away their preferred smoothie, along with a full-size Fruit Mix pack, offering a chance to recreate the experience at home. This extended the event’s impact beyond the studio.

Services Provided:

Event Production including on the day lead and execution
Guest List Coordination and Management
Post Event Liaison with Guests
Event Styling
Catering Coordination
Briefings For All Suppliers
Sourcing and Liaising With All Suppliers
Invite Design

Results:

The result was a feel-good, high-engagement soft launch moment that heroed Goodness Kitchen’s commitment to honestly good, everyday nutrition and generated strong social amplification from voices in the wellness space. With 35 attendees, the pilates event successfully generated over 80 pieces of organic social coverage and strengthened brand visibility among an Australian audience.