Event: MCoBeauty Serving Face Diner Launch
Situation:
MCoBeauty celebrated the launch of its Serving Face campaign with the ‘MCoBeauty Diner,’ a one of a kind brand event designed to highlight the latest product launches. The event brought together key media and KOLs for an unforgettable evening of beauty, delicious bites, and glam.
For one night only, the venue was transformed into a retro-inspired pink diner, creating a vibrant, nostalgic and playful atmosphere that perfectly reflected MCoBeauty’s bold approach to beauty. Guests were invited to explore the newest products firsthand, enjoy makeup touch-ups from professional artists and capture photo worthy moments throughout the evening. Each guest left with an MCoBeauty Diner Bag filled with the latest launches to extend the Serving Face experience beyond the event. Key attendees included Madison Lloyd, Lana Kington, Georgie Hansen, Sarah Said Smith, Bill Barker, Bella Salerno, and Sara Mesa.
Strategy:
Our Strategy, in collaboration with MCoBeauty was to design an immersive, lifestyle led experience that would generate excitement around the brand’s latest launches while ensuring the Serving Face campaign was amplified across media and social channels. The event aimed to cut through the noise of the beauty market by delivering a visually striking, Instagrammable setting aligned with MCoBeauty’s playful and accessible positioning.
The guest list was curated to include top tier media and KOLs, ensuring all shared content resonated with the target audience. Branded touchpoints, interactive product stations and professional makeup artist were integrated to drive engagement, encourage social sharing, and showcase the products in a dynamic way.
Services Provided:
Event Concept Development and Production
On the Day Event Management and Execution
Event Styling
Venue Styling and Coordination
Supplier Sourcing and Liaison
Venue Sourcing and Liaison
Supplier Briefings and Management
Guest List Management and Invitations
Invite Outreach
Post-Event Pitching
Post-Event Guest Liaison
Results:
The MCoBeauty Serving Face Diner successfully positioned the brand as a bold, playful, and accessible beauty destination. Guests engaged with the products in a fun, interactive environment, creating organic social content and amplifying brand awareness. Each attendee left with product takeaways, extending the campaign’s reach beyond the event itself.
The curated guest list of Australian media and KOLs ensured the event generated strong coverage, including press in The Sunday Telegraph (print) and The Daily Telegraph (online), further reinforcing MCoBeauty’s reputation as a leading affordable beauty brand and successfully amplifying the Serving Face campaign.
