Beginning Boutique Christmas Event
Situation:
Beginning Boutique welcomed the holiday season in style, celebrating the launch of its Christmas Collection with an afternoon of fashion, nibbles, and drinks at a stunning private residence in North Bondi.
The house was transformed into a Christmas wonderland with a Beginning Boutique twist, with every corner decked out in shades of pink and red, perfectly capturing the spirit of the day. The elevated setting brought the brand’s campaign to life, complete with a decadent grazing board, twinkling Christmas tree and pool house takeover (as it is an Aussie Christmas after all).
Guests spent the afternoon dressing up in the latest pieces, mingling by the pool and celebrating the start of the holiday season, taking home outfits to wear to all of their festivities ahead.
Strategy:
In collaboration with Beginning Boutique, our strategy was to create an experience that would not only drive awareness for the new collection but also cut through the noise of the busy festive season. From the outset, we curated a guest list of brand-aligned Gen Z tastemakers and “it” girls to ensure that all content shared at the event resonated with Beginning Boutique’s target audience. To attract a top-tier guest list, every detail of the event was planned to feel elevated yet accessible, while also encouraging organic content creation with branded moments throughout the house. Branded touchpoints were included within the space to drive visibility in all social coverage.
Each guest arrived dressed in pieces from Beginning Boutique’s collection, turning the event into a live showcase of the styles and positioning the brand as the go-to retailer for occasion wear.
Services Provided:
Event Management
Guest List Coordination
Post Event Media Outreach
Post Event Liaison with Guests
Event Styling
Catering Coordination
Results:
The Beginning Boutique Christmas Event successfully generated over 100 pieces of organic social coverage, strengthened brand positioning and visibility, and produced a suite of elevated content that could be repurposed, extending reach well beyond the event itself.
Every element of the event, from the styling and location to the curated guest list, was strategically executed to build excitement and reinforce Beginning Boutique’s positioning as the go-to destination for occasion wear. The guest list featured leading Australian talent, carefully selected to align with Beginning Boutique’s target demographic, including Georgia Hansen, Hope Kelesis, Ruby Adler, Lily Bowman, Phoenix Jada, Liv Rahmé, Mikaela Bell and Emily Brogan.
