EVENT: ODE STORE OPENING EVENT
Event:
Leading fashion label ODE hosted an intimate celebration to unveil its latest collection and new concept store in Paddington on Thursday, 19th February. The evening brought together Sydney's fashion and lifestyle influencers, dressed head to toe in the latest collection featuring tailoring and lace details that embody the brand's effortless aesthetic.
Against the backdrop of the elevated store, attendees sipped Hugo Spritzes alongside cans of Tula, while Pepi's served lemon granita to close the night on a refreshing note. A roaming menu of Italian inspired bites included wagyu bresaola with mascarpone on brioche fingers, truffle ricotta with seasonal fruit and honey on millefoglie pastry, kingfish tartare with apple and colatura, carasau cups with sundried tomato pesto and olive crumb, and cappuccino bigne with white chocolate.
Strategy:
Movement Agency created an intimate event that brought the new collection and store concept to life. Every detail, from styling, guest list, catering and in store moments, was carefully considered to reflect ODE’s aesthetic and encourage authentic content creation across social media.
As part of the event, guests were invited to have permanent bracelets soldered, leaving with a keepsake to remember the night.
The guest list featured a curated mix of Australia’s leading fashion and lifestyle KOLs, including Montana Cox, Laura De Wit, Billie Jean Hamlet and Bella Clinton, ensuring strong brand alignment and organic social content across the evening.
Services Provided:
Event Management
Guest List Coordination
Stylist, Photographer and Videographer Coordination
Catering Coordination
Event Media Outreach
Post Event Liaison with guests
Results:
This event was featured in The Daily Telegraph and generated strong social media coverage from all attendees, driving awareness for the brand.
