ACTIVATION: JSHEALTH VITAMINS, RITUAL, REST AND SOUND EVENT

Feb 19

Activation:

To celebrate JSHealth Vitamins' newest product launch, the new Advanced Sleep+ Tonic, Movement Agency helped host a wellness sound bath event for a range of Sydney key opinion leaders and media to experience an evening of ritual rest and sound.

The event consisted of 2 x 45 minute sessions hosted by Sydney Sound Therapist Natalie Grace, to gently settle the nervous system and reset the body.

The event was a beautiful evening of ritual, peace and rest, with some amazing guests who attended, immersing themselves in the class to rejuvenate their minds and bodies. Guests enjoyed a beautiful sound bath to relax their bodies for the evening ahead, followed by delicious light refreshments.

Guests were introduced to JSHealth's new multi-action sleep tonic. The Advanced Sleep+ is a soothing honey lemon ritual for tranquil nights that restores you, so you wake feeling refreshed.

Strategy:

The aim of the event was to allow a range of key opinion leaders and media trial the new Advanced Sleep+ Tonic whilst also providing them with a relaxing experience that they would not have the opportunity to take part in on an every day basis.

We also wanted to strengthen the brand's relationship with these contacts whilst driving social media engagement and loyalty with their audience.

Services Provided:

Event Ideation and Management
Creative Style Briefing
Photographer Briefing
Guest List Outreach and Management
On-site Event Management
Post Event Press Office Outreach

Results:

The event secured a wide range of social media coverage across all guest attendees. Securing over 30 pieces of social coverage.
Post event press office, securing a spot in The Daily Telegraph, Party Confidential section in the weekend paper.
We received a wide range of positive comments from guests surrounding the event as well as the new Advanced Sleep Tonic, regarding the taste and the effects of the product the next day.