EVENT: SUNDAE BODY’S 5TH BIRTHDAY BRUNCH

Mar 19

Event:

Movement Agency helped Sundae Body celebrate its 5th birthday with a delicious brunch event that aligned with the launch of its new Brunch Whipped Shower Foam Collection.

Movement took over Dua Bakehouse in Collingwood, Melbourne, transforming it into Sundae’s ultimate brunch experience. The venue featured a giant birthday cake and a Sundae brunch shop that showcased the entire range of Sundae products. This included their original Whipped Shower Foams, which were the foundation of the brand, as well as Body Moisturisers, SPF, Body Mists, and their latest collection, which was revealed with branded cloches on the day, the Brunch Whipped Shower Foam scents.

Guests enjoyed a buffet brunch featuring vanilla pancakes, maple glazed french toast, and freshly baked croissants, along with additional brunch items to tie the entire theme together. No birthday celebration is complete without birthday cakes; an array of vintage piped cakes was also available. Upon arrival, guests were treated to coffee, strawberry matcha, and peach mimosa as they explored the space, admired the new brunch collection, and took in the sight of the giant birthday cake.

Guests were invited to create their own brunch menus featuring their preferred product choices, which were packaged at the Sundae Shop for them to take home.

Strategy:

Our goal was to generate awareness for Sundae Body’s new Brunch Whipped Shower Foam Collection and celebrate the brand’s milestone 5th Birthday.

We wanted guests to immerse themselves in the world of Sundae and reflect on everything the brand has accomplished over the past five years. Since launch, Sundae has developed a diverse range of innovative products and expanded globally to countries including the US and the UK, among other countries. This event was a special moment to pause and celebrate the achievements of the Sundae brand and what is still to come this year!

Services Provided: