Event: ARMS OF EVE x HAVAIANAS LIMITED- EDITION CHARM SHANDLE COLLABORATION
Situation:
Arms Of Eve celebrated the launch of its limited edition charm sandals in collaboration with iconic global footwear brand Havaianas at The Nielsen Beach Club, Vaucluse. Movement Agency hosted a premium beachside cocktail event for key opinion leaders and media to drive awareness for the launch and strengthen relationships with key guests.
The event showcased the limited edition charm sandals, featuring Arms Of Eve’s gold Seastar and Palm Springs charms on square-toe Havaianas. Guests enjoyed seaside views, canapés, custom cocktails, branded coconuts and personalised fans by a live calligraphy artist. A custom beach set up completed the ultimate summer vibe on the deck.
Strategy:
In collaboration with Arms Of Eve, Movement Agency delivered an elevated event strategy that successfully showcased the limited edition product launch. Located on the sandy shores of Shark Beach, The Beach Club is an intimate event space split into two areas with direct beach access. The beachside venue encouraged organic social sharing, resulting in strong user-generated content and brand amplification across key social channels.
Key Sydney-based influencers, Simone Holtznagel, Lauren Dunn, Sarah Said Smith, Bella Salerno, and Katherine Eisman, were all in attendance. Their attendance helped amplify the launch through Instagram stories, reels and feed posts showcasing key brand moments and styling details.
Services Provided:
- Event Management
- Guest List Coordination
- Media Outreach
- Event Styling and Execution
- Sourcing and Liaising With All Suppliers
- Catering Coordination
- Post Event Media Outreach
- Post Event Liaison with Guests
Results:
The launch event was a big success, generating premium content, organic posting and brand visibility. Movement Agency secured media coverage across key outlets, including The Daily Telegraph - Sydney Confidential, Daily Mail Australia, RagTrader, The Carousel, Inside Retail, WHO Magazine, and New Idea. Movement Agency was strategic in every detail of this event, from the selection of key opinion leaders as guests to styling elements that drove excitement and hype around the launch.
- Social media posts, comments, and mentions from guests who attended the event.
- Appearances from key guests, including Simone Holtznagel - Former Australia's Next Top Model, Lauren Dunn - Former MAFS Reality Star, Sarah Said Smith - Social Personality and Influencer, Bella Salerno - Made In Bondi Reality TV and influencer, Katherine Eisman.
- Media placement for post-event coverage from The Daily Telegraph - Sydney Confidential, and Daily Mail Australia, as well as campaign coverage from RagTrader, The Carousel, Inside Retail, WHO Magazine, and New Idea.
