PARTNERSHIP: LIME X AUSTRALIAN FASHION WEEK

Situation: As the fashion crowd descended on Sydney during Australian Fashion Week 2026, Lime tapped into the city’s biggest fashion moment with a fleet of custom wrapped bikes that popped up near Circular Quay, giving AFW attendees a stylish and convenient way to get between shows. The best part was that Lime offered Sydneysiders free 20 minute rides with a unique fashion week code. 

Strategy: As sustainability continues to become a key priority across the fashion industry, Lime’s mission to create a shared, electric and carbon free future aligns with the broader conversations shaping fashion in Australia. Lime offers riders a more sustainable and according to many celebs a more fashionable way to move. The limited edition bikes that read Why Walk When You Can Lime were the hottest accessory of the week, popping up on socials, in street style moments and near Circular Quay. Equal parts transport and fashion accessory, the custom wrapped bikes reinforce Lime’s position as a lifestyle driven mobility brand. 

Services provided:

• Ideation and Proposal 

• Creative Direction and Designer Engagement 

• Media Outreach and Pitching

• Campaign Messaging 

• Coordination of Co Branded LimeBike Wraps

• Logistics and Rollout 

• Photoshoot for local and global content 

Result:

The partnership positioned Lime within fashion and the fashion newcycle, proving the value of partnerships and moments that prioritise cultural relevance. Movement Agency secured strong press results across Australian press titles and strong visibility at a key industry and calendar moment in Sydney.