PARTNERSHIP: LIME X MOTORINO COLLAB
Situation: Lime partnered with Bondi born fashion label Motorino to celebrate the launch of the brand’s new Winter collection. The collaboration brought together two brands connected through movement and community, with co branded Lime x Motorino bikes rolled out across Bondi alongside 10 free Lime minutes for Sydneysiders.
Motorino believes every epic journey starts with the right wheels, and this partnership with Lime brought that brand ethos to life (literally).
Strategy: The collaboration felt like a natural extension of Motorino’s story. Founded in 2016 as a social motorbike club riding through North Bondi, the brand has always been rooted in movement, freedom and community. Lime has always been part of how people move through cities, making this a fitting collaboration.
The campaign positioned Lime within fashion and lifestyle culture while supporting Motorino’s Winter collection launch in a way that felt effortless and community driven.
Services provided:
Brand Partnership Management
Media Outreach and Pitching
Campaign Messaging
Coordination of Co Branded LimeBike Wraps
Logistics and Rollout
Result: The partnership successfully integrated Lime into one of Sydney’s most relevant lifestyle communities, generating strong visibility across Bondi (both on the streets and across socials).
The partnership positioned Lime within fashion and youth culture, proving the value of partnerships that prioritise cultural relevance. Movement Agency secured strong press results across Sitchu, Sydney Unleashed, B&T and SoSydney.
